Digital Marketing

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How to Recruit More Students with Digital Marketing and Save Money

Thirty-two percent of students now take at least one online class, according to the latest report by the Sloan Consortium, a barometer of online learning in the United States. Digital has forever changed the traditional college campus: Now, any place with an internet connection is a potential seat of learning. But it’s not only the

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Guide to Become a Digital Marketing Consultant in Ghana

The internet has become a great place for millions of people to share ideas, learn, be entertained and connect with each other. For businesses, this presents a great opportunity to showcase their products and services to an ever-growing number of potential customers through digital marketing.   Digital Marketing, therefore, acts as a great link between

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The Growing Concern of a Student CRM

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and admissions staff, who are under pressure to follow up in a timely and effective manner to engage with every new prospect, and ensure that all

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Scale your Facebook ads campaigns without wasting money

Facebook ads play a key role in many businesses’ digital marketing strategy. With a well-structured campaign, you can see promising results for a range of goals relating to brand awareness, engagement, web traffic and sales. If you’ve had initial success, you might be keen to scale your campaigns by increasing their complexity and adding to

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Digital Marketing Glossary

A Ad Servers Isn’t it nice to have someone who does the job for you? Yes, it is, and that’s why ad servers exist! Ad servers are automated servers that help you request, bid on, and place your ads on websites, as well as monitor the progress of each campaign. For advertisers handling billions of

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