Digital Marketing Agency That Grows Higher Education Business
Recruit More Students in Africa
We recruit more Students, so you can spend more time creating life-changing educational Impact with our digital marketing tactics. We focus on your future students and serve them with what they want, when they want it and how they want it with non-noisy but relevant tactics that attracts them to your institution in a few days of contact.We elevate your brand and connect with students using customized, data-driven recruitment solutions
According to a report by higher education consultancy, Noel-Levitz, what mattered to first-year students when they were deciding to enroll were cost, financial aid and academic reputation. Interestingly, personalized attention prior to enrollment (how they were treated throughout the admissions process) also played an important role.
Another Noel-Levitz study found that some of the most popular digital formats institutions use to recruit students are: email, online net price calculators, website recruitment pages, Facebook and videos on campus websites. Lastly, 94% of college-bound students said it was very important to speak with college representatives during the enrollment process, both before applying and after acceptance.
So, how does your school stay top of mind and create opportunities for personalized interactions with student prospects throughout their consideration process?
Why We Are Different
Our team is driven by the vision to develop future leaders of Africa | We are only dedicated to 6 industries | Proven marketing strategies backed by strong data research
We will do a technical SEO audit to check the technical aspects of your website’s SEO. This basically checks the health of your institution’s website and finds out what fixes might be needed to improve it. Normally we send a brief audit document to clients on our CRM. So if you have not received one already you can audit your website here Once we become partners, we will do a complete SEO analysis and deep website audit , fix all issues for our work to stake off .
Please note that this step is very critical and mandatory for the success of helping you recruit more students.
At this stage we will research popular search terms future students type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). This is a fundamental and mandatory step.
We will start off this process with the support of your marketing team to develop an accurate student buyer persona to help us decide which keywords we should target for pieces of content we plan on developing for your institution.
Each future student has their own unique journey, finding out what their demographic, intent, and goals are can yield many different keyword ranges and help create a super content map
SEO Content Development
As online marketing and search engines evolve, it becomes clearer and clearer that compelling content is integral to a website’s success. Website content development supports SEO and paid search to create a clear conversion journey for a future student.
For a winning online marketing strategy, we will create content that is consistent, authoritative, relevant, engaging, and tailored to their brand voice that connects with your future students.
Search & Organic Traffic
A study showed that 78% of “local” Google searches resulted in offline purchases.
In other words, if you own a local business, capturing Google searches = more customers.
We achieve this by making all your search terms geographically relevant.We build signals of relevance around your specific location, this enables such such terms coming from foreign countries to rank you higher.
For example a future student in Nigeria can search for ” MBA programs in Accra” and this will not display MBA programs in Nigeria but authoritative , relevant and optimized content on the web that has this keyword, which we can guarantee to rank you for .
The benefit of this work will bring you qualified students organically overtime but takes time to be effective, at least not less than 90 days
Highly Converting Landing Page
As a starting point, we establish dedicated landing pages for each of your institution’s locations or departments or even programs.
10-15 landing pages can increase your leads by 55%. Source : Hubspot
We create dedicated landing pages that are designed to get students to take desired actions. The actions can range from requesting general information to class enrollment to student loan applications.
We leverage a highly-effective approach to segment your website visitors — and to elicit action for those who have visited specific pages and to keep potential students engaged with your school. By simply adding a small piece of code to different pages of your site, we can show an ad with a targeted message specific to the prospects behavior.
For example, if a prospective student was browsing your financial aid section, we will create an ad that calls out specific financial tools and payment plans you offer.
Our Tactics uses a cross channel approach but skewed towards the exact behavior of your future student, these are
- Google Search
- Facebook Ads
- Instagram Ads
- Google Display
- Twitter Ads
- YouTube Video Ads
- LinkedIn Ads
In effect if your future student plays on only Instagram , YouTube and reads news on Daily Mail, those are the exact channels that will be used to retarget him/her .
CRM Marketing and Automation
Finally, We will automate the campaigns in minutes and start capturing more leads right after completing the required stages! These include automatically personalized campaigns across mobile and social media channels that involves
- Web Engagement,
- Email Campaigns,
- SMS Campaigns,
- WhatsApp Campaigns,
- Exist Intent,
- Push Notifications,
and score leads and segment contacts automatically based on campaign opens, link clicks, web browsing activity, custom tags and more
Book your free growth strategy call today and together we will identify the one thing you could do to improve your school sales right away!