/* ===== HOMEPAGE FONT OVERRIDE ===== */
body { font-family: 'Montserrat', -apple-system, BlinkMacSystemFont, sans-serif; }

/* ===== ANIMATIONS ===== */
.reveal { opacity: 0; transform: translateY(40px); transition: opacity 0.8s cubic-bezier(0.16,1,0.3,1), transform 0.8s cubic-bezier(0.16,1,0.3,1); }
.reveal.visible { opacity: 1; transform: translateY(0); }
.reveal-left { opacity: 0; transform: translateX(-40px); transition: opacity 0.8s cubic-bezier(0.16,1,0.3,1), transform 0.8s cubic-bezier(0.16,1,0.3,1); }
.reveal-left.visible { opacity: 1; transform: translateX(0); }
.reveal-right { opacity: 0; transform: translateX(40px); transition: opacity 0.8s cubic-bezier(0.16,1,0.3,1), transform 0.8s cubic-bezier(0.16,1,0.3,1); }
.reveal-right.visible { opacity: 1; transform: translateX(0); }
.reveal-scale { opacity: 0; transform: scale(0.95); transition: opacity 0.8s cubic-bezier(0.16,1,0.3,1), transform 0.8s cubic-bezier(0.16,1,0.3,1); }
.reveal-scale.visible { opacity: 1; transform: scale(1); }
.rd1 { transition-delay: 0.15s; } .rd2 { transition-delay: 0.3s; } .rd3 { transition-delay: 0.45s; }
.rd4 { transition-delay: 0.6s; } .rd5 { transition-delay: 0.75s; } .rd6 { transition-delay: 0.9s; }

@keyframes heroGlow { 0% { opacity: 0.5; transform: translate(-50%,-50%) scale(1); } 100% { opacity: 1; transform: translate(-50%,-50%) scale(1.25); } }
@keyframes marquee { 0% { transform: translateX(0); } 100% { transform: translateX(-50%); } }
@keyframes scaleIn { 0% { opacity: 0; transform: scale(0.9); } 100% { opacity: 1; transform: scale(1); } }

/* ===== NAV OVERRIDE ===== */
.nav-home { background: transparent !important; transition: background 0.3s ease, box-shadow 0.3s ease; }
.nav-home.scrolled { background: rgba(10,10,10,0.98) !important; box-shadow: 0 1px 12px rgba(0,0,0,0.3); }

/* ===== 1. HERO ===== */
.hp-hero {
  background: #0a0a0a; color: #fff;
  padding: 200px 0 140px; text-align: center;
  position: relative; overflow: hidden;
}
.hp-hero::before {
  content: ''; position: absolute; top: 50%; left: 50%;
  transform: translate(-50%,-50%); width: 1000px; height: 1000px;
  background: radial-gradient(circle, rgba(128,0,32,0.3) 0%, transparent 65%);
  animation: heroGlow 6s ease-in-out infinite alternate;
}
.hp-hero::after {
  content: ''; position: absolute; top: 30%; left: 50%;
  transform: translate(-50%,-50%); width: 600px; height: 600px;
  background: radial-gradient(circle, rgba(212,175,55,0.05) 0%, transparent 70%);
}
.hp-hero .container { position: relative; z-index: 1; }
.hp-hero .eyebrow {
  display: inline-block; font-size: 0.7rem; font-weight: 700;
  letter-spacing: 0.2em; text-transform: uppercase;
  color: var(--secondary); margin-bottom: 20px;
}
.hp-hero h1 {
  font-size: clamp(3.2rem, 9vw, 6.5rem); font-weight: 900;
  letter-spacing: -0.04em; line-height: 1; margin-bottom: 28px;
}
.hp-hero .sub {
  color: rgba(255,255,255,0.55); font-size: 1.1rem;
  max-width: 520px; margin: 0 0 32px; line-height: 1.7; text-align: left;
}
.hp-hero h1 { text-align: left; }
.hp-hero .eyebrow { text-align: left; display: block; }
.hp-hero .hero-btns { display: flex; gap: 16px; justify-content: center; flex-wrap: wrap; }
.btn-ghost {
  display: inline-block; padding: 16px 32px; border-radius: var(--radius);
  font-size: 1rem; font-weight: 600; text-align: center;
  background: transparent; color: rgba(255,255,255,0.8);
  border: 1.5px solid rgba(255,255,255,0.2); transition: all 0.3s ease; cursor: pointer;
}
.btn-ghost:hover { border-color: rgba(255,255,255,0.5); color: #fff; }

/* HERO SPLIT LAYOUT */
.hero-split {
  display: grid; grid-template-columns: 1fr 420px;
  gap: 48px; align-items: center;
}
.hero-copy { text-align: left; }
.hero-proof {
  display: flex; gap: 24px; margin-top: 8px;
}
.hero-proof-item {
  font-size: 0.8rem; color: rgba(255,255,255,0.4);
  font-weight: 600; text-transform: uppercase; letter-spacing: 0.05em;
}
.hero-proof-num { color: var(--secondary); font-weight: 800; font-size: 1rem; margin-right: 4px; }

/* HERO FORM */
.hero-form-card {
  background: #fff; border-radius: 16px; padding: 36px;
  box-shadow: 0 20px 60px rgba(0,0,0,0.3);
}
.hero-form-card h3 { color: var(--dark); font-size: 1.2rem; font-weight: 800; margin-bottom: 8px; line-height: 1.3; }
.hero-form-card > p { color: var(--text-muted); font-size: 0.85rem; margin-bottom: 20px; line-height: 1.5; }
.hero-form-card form { display: flex; flex-direction: column; gap: 10px; }
.hero-form-card input,
.hero-form-card select {
  width: 100%; padding: 12px 14px; border: 1px solid #D1D5DB;
  border-radius: var(--radius); font-family: inherit; font-size: 0.9rem;
  transition: border-color 0.2s; background: #fff; color: var(--dark);
}
.hero-form-card input:focus,
.hero-form-card select:focus { outline: none; border-color: var(--primary); }
.hero-form-card select { appearance: auto; }
.hero-form-note { text-align: center; font-size: 0.75rem; color: var(--text-muted); margin-top: 10px; }

/* EXIT INTENT POPUP */
.exit-overlay {
  display: none; position: fixed; top: 0; left: 0; right: 0; bottom: 0;
  background: rgba(0,0,0,0.85); z-index: 2000;
  align-items: center; justify-content: center; padding: 24px;
}
.exit-overlay.active { display: flex; }
.exit-card {
  background: #fff; border-radius: 16px; padding: 48px;
  max-width: 480px; width: 100%; text-align: center;
  animation: scaleIn 0.3s cubic-bezier(0.16,1,0.3,1);
  position: relative;
}
.exit-card .modal-close { position: absolute; top: 12px; right: 16px; background: none; border: none; font-size: 1.5rem; color: var(--text-muted); cursor: pointer; }
.exit-card h3 { color: var(--dark); font-size: 1.4rem; font-weight: 800; margin-bottom: 8px; }
.exit-card > p { color: var(--text-muted); font-size: 0.9rem; margin-bottom: 20px; }
.exit-card input {
  width: 100%; padding: 12px 14px; border: 1px solid #D1D5DB;
  border-radius: var(--radius); font-family: inherit; font-size: 0.9rem;
  margin-bottom: 10px; transition: border-color 0.2s;
}
.exit-card input:focus { outline: none; border-color: var(--primary); }

/* LIGHT STRATEGY SECTION */
.hp-strategy-light { padding: 120px 0; background: var(--gray); }
.hp-strategy-light .strategy-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: start; }
.hp-strategy-light .strategy-left h2 { color: var(--dark); font-size: 1.8rem; font-weight: 800; margin-bottom: 8px; }
.strat-step-light {
  display: grid; grid-template-columns: 56px 1fr; gap: 16px;
  padding: 20px 0; border-bottom: 1px solid #E5E7EB;
}
.strat-step-light:last-of-type { border-bottom: none; }
.strat-num-light { font-size: 2rem; font-weight: 900; color: var(--primary); line-height: 1; }
.strat-step-light h3 { color: var(--dark); font-size: 1.05rem; margin-bottom: 4px; }
.strat-step-light p { color: var(--text-muted); font-size: 0.88rem; line-height: 1.6; }

/* BIG BOOK SECTION */
.book-section { text-align: center; position: sticky; top: 80px; }
.book-big-wrapper { margin-bottom: 28px; perspective: 1000px; }
.book-big-img {
  max-width: 380px; width: 100%; margin: 0 auto;
  animation: bookFloat 4s ease-in-out infinite alternate;
  filter: drop-shadow(0 30px 60px rgba(0,0,0,0.25));
  transition: transform 0.4s ease;
}
.book-big-img:hover { transform: rotateY(-8deg) scale(1.03); }
.book-section-text h3 { color: var(--dark); font-size: 1.2rem; font-weight: 800; margin-bottom: 8px; }
.book-section-text p { color: var(--text-muted); font-size: 0.9rem; margin-bottom: 20px; }

/* ===== 2. POWER QUOTE ===== */
.hp-pq { padding: 56px 0; background: var(--primary); text-align: center; }
.hp-pq blockquote {
  font-size: clamp(1.2rem, 2.5vw, 1.6rem); font-weight: 700;
  color: #fff; font-style: italic; max-width: 700px;
  margin: 0 auto 12px; line-height: 1.4;
}
.hp-pq cite { color: rgba(255,255,255,0.6); font-size: 0.85rem; font-style: normal; }

/* ===== 3. LOGO MARQUEE ===== */
.hp-logos { padding: 40px 0; background: #fff; border-bottom: 1px solid #f0f0f0; overflow: hidden; }
.hp-logos .label {
  text-align: center; font-size: 0.7rem; font-weight: 700;
  text-transform: uppercase; letter-spacing: 0.14em;
  color: var(--text-muted); margin-bottom: 24px;
}
.marquee-track {
  display: flex; gap: 64px; align-items: center;
  animation: marquee 35s linear infinite;
  width: max-content;
}
.marquee-track:hover { animation-play-state: paused; }
.logo-item {
  flex-shrink: 0; font-size: 0.8rem; font-weight: 700;
  color: #bbb; text-transform: uppercase; letter-spacing: 0.06em;
  white-space: nowrap; transition: color 0.3s ease;
}
.logo-item:hover { color: var(--dark); }

/* ===== 4. STATS COUNTER ===== */
.hp-stats {
  padding: 64px 0; background: #0a0a0a;
  border-top: 1px solid rgba(128,0,32,0.3);
}
.hp-stats .grid { display: flex; justify-content: center; gap: 56px; flex-wrap: wrap; text-align: center; }
.hp-stats .num { font-size: 3.2rem; font-weight: 900; color: var(--primary); line-height: 1; }
.hp-stats .num span { color: var(--secondary); }
.hp-stats .lbl { font-size: 0.7rem; font-weight: 600; color: rgba(255,255,255,0.4); text-transform: uppercase; letter-spacing: 0.08em; margin-top: 6px; }

/* ===== 5. PROBLEM ===== */
.hp-problem { padding: 120px 0; background: #fff; }
.hp-problem h2 { font-size: clamp(1.5rem, 3.5vw, 2.2rem); font-weight: 800; letter-spacing: -0.02em; line-height: 1.25; margin-bottom: 24px; }
.hp-problem .lead { font-size: 1.05rem; color: var(--text-muted); line-height: 1.75; margin-bottom: 20px; }
.hp-problem .punch {
  font-size: 1.1rem; font-weight: 700; color: var(--dark);
  padding: 24px; margin: 28px 0; border-left: 4px solid var(--primary);
  background: rgba(128,0,32,0.03);
}
.prob-stats { display: flex; gap: 24px; margin-top: 36px; }
.prob-stat {
  flex: 1; padding: 24px; border: 1px solid #E5E7EB; border-radius: var(--radius-lg);
  text-align: center; transition: border-color 0.3s ease;
}
.prob-stat:hover { border-color: var(--primary); }
.prob-stat .big { font-size: 2rem; font-weight: 900; color: var(--primary); line-height: 1; margin-bottom: 6px; }
.prob-stat .small { font-size: 0.8rem; color: var(--text-muted); }

/* ===== 6. STRATEGY 2-COL (DARK - kept for other pages) ===== */
.hp-strategy { padding: 120px 0; background: var(--dark-bg); }
.strategy-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: start; }
.strategy-left h2 { color: #fff; font-size: 1.8rem; font-weight: 800; margin-bottom: 8px; }
.strategy-left .sub-h2 { color: rgba(255,255,255,0.5); font-size: 0.95rem; margin-bottom: 36px; }
.strat-step { display: grid; grid-template-columns: 56px 1fr; gap: 16px; padding: 24px 0; border-bottom: 1px solid rgba(255,255,255,0.06); }
.strat-step:last-child { border-bottom: none; }
.strat-num { font-size: 2.2rem; font-weight: 900; color: var(--primary); line-height: 1; }
.strat-step h3 { color: #fff; font-size: 1.05rem; margin-bottom: 6px; }
.strat-step p { color: rgba(255,255,255,0.5); font-size: 0.9rem; line-height: 1.6; }
.lead-magnet-card {
  background: #1a1a1a; border: 1px solid rgba(255,255,255,0.08);
  border-radius: 16px; padding: 40px;
  box-shadow: 0 0 80px rgba(128,0,32,0.12);
  position: sticky; top: 80px;
}
.lm-badge {
  display: inline-block; padding: 4px 14px; background: var(--primary);
  color: #fff; font-size: 0.7rem; font-weight: 700; text-transform: uppercase;
  letter-spacing: 0.08em; border-radius: 4px; margin-bottom: 16px;
}
.lead-magnet-card h3 { color: #fff; font-size: 1.4rem; font-weight: 800; margin-bottom: 12px; }
.lead-magnet-card p { color: rgba(255,255,255,0.5); font-size: 0.9rem; line-height: 1.6; margin-bottom: 24px; }

/* BOOK MOCKUP */
.book-mockup-wrapper {
  text-align: center; margin-bottom: 24px;
  perspective: 800px;
}
.book-mockup-img {
  max-width: 260px; margin: 0 auto;
  animation: bookFloat 4s ease-in-out infinite alternate;
  filter: drop-shadow(0 20px 40px rgba(0,0,0,0.5));
  transition: transform 0.4s ease;
}
.book-mockup-img:hover {
  transform: rotateY(-8deg) scale(1.05);
}
@keyframes bookFloat {
  0% { transform: translateY(0px) rotateY(-3deg); }
  100% { transform: translateY(-12px) rotateY(3deg); }
}

/* ===== HEAVY MOTION EFFECTS ===== */

/* Parallax sections */
.parallax-bg {
  background-attachment: fixed;
  background-size: cover;
  background-position: center;
}

/* Text reveal animation (words slide up) */
.text-reveal {
  overflow: hidden; display: inline-block;
}
.text-reveal-inner {
  display: inline-block;
  transform: translateY(110%);
  transition: transform 1s cubic-bezier(0.16,1,0.3,1);
}
.text-reveal.visible .text-reveal-inner {
  transform: translateY(0);
}

/* 3D tilt on hover for cards */
.tilt-card {
  transition: transform 0.4s cubic-bezier(0.16,1,0.3,1), box-shadow 0.4s ease;
  transform-style: preserve-3d;
}
.tilt-card:hover {
  transform: perspective(800px) rotateX(2deg) rotateY(-3deg) translateY(-8px);
  box-shadow: 0 20px 60px rgba(128,0,32,0.15), 0 0 0 1px rgba(128,0,32,0.1);
}

/* Gradient button shimmer */
.btn-shimmer {
  position: relative; overflow: hidden;
}
.btn-shimmer::after {
  content: ''; position: absolute; top: 0; left: -100%; width: 100%; height: 100%;
  background: linear-gradient(90deg, transparent, rgba(255,255,255,0.15), transparent);
  transition: left 0.6s ease;
}
.btn-shimmer:hover::after { left: 100%; }

/* Glow pulse on stat numbers */
@keyframes glowPulse {
  0% { text-shadow: 0 0 0 transparent; }
  50% { text-shadow: 0 0 30px rgba(128,0,32,0.4); }
  100% { text-shadow: 0 0 0 transparent; }
}
.hp-stats .num.counted { animation: glowPulse 2s ease-out 1; }

/* Section wipe reveal */
.wipe-reveal {
  clip-path: inset(0 100% 0 0);
  transition: clip-path 1.2s cubic-bezier(0.16,1,0.3,1);
}
.wipe-reveal.visible {
  clip-path: inset(0 0% 0 0);
}

/* Enhanced problem stat cards */
.prob-stat {
  transition: all 0.4s cubic-bezier(0.16,1,0.3,1);
}
.prob-stat:hover {
  transform: translateY(-6px);
  border-color: var(--primary);
  box-shadow: 0 12px 32px rgba(128,0,32,0.1);
}

/* Smooth gradient border animation on featured cards */
@keyframes borderGlow {
  0% { border-color: var(--primary); box-shadow: 0 0 0 transparent; }
  50% { border-color: var(--primary-light); box-shadow: 0 0 20px rgba(128,0,32,0.15); }
  100% { border-color: var(--primary); box-shadow: 0 0 0 transparent; }
}
.ladder-card.featured { animation: borderGlow 3s ease-in-out infinite; }

/* Industry tags stagger animation */
.tag-cloud .ind-tag {
  opacity: 0; transform: translateY(10px);
  transition: all 0.4s ease;
}
.tag-cloud.visible .ind-tag {
  opacity: 1; transform: translateY(0);
}
.tag-cloud.visible .ind-tag:nth-child(1) { transition-delay: 0.02s; }
.tag-cloud.visible .ind-tag:nth-child(2) { transition-delay: 0.04s; }
.tag-cloud.visible .ind-tag:nth-child(3) { transition-delay: 0.06s; }
.tag-cloud.visible .ind-tag:nth-child(4) { transition-delay: 0.08s; }
.tag-cloud.visible .ind-tag:nth-child(5) { transition-delay: 0.1s; }
.tag-cloud.visible .ind-tag:nth-child(6) { transition-delay: 0.12s; }
.tag-cloud.visible .ind-tag:nth-child(7) { transition-delay: 0.14s; }
.tag-cloud.visible .ind-tag:nth-child(8) { transition-delay: 0.16s; }
.tag-cloud.visible .ind-tag:nth-child(9) { transition-delay: 0.18s; }
.tag-cloud.visible .ind-tag:nth-child(10) { transition-delay: 0.2s; }
.tag-cloud.visible .ind-tag:nth-child(11) { transition-delay: 0.22s; }
.tag-cloud.visible .ind-tag:nth-child(12) { transition-delay: 0.24s; }
.tag-cloud.visible .ind-tag:nth-child(13) { transition-delay: 0.26s; }
.tag-cloud.visible .ind-tag:nth-child(14) { transition-delay: 0.28s; }
.tag-cloud.visible .ind-tag:nth-child(15) { transition-delay: 0.3s; }
.tag-cloud.visible .ind-tag:nth-child(n+16) { transition-delay: 0.32s; }

/* Hero headline letter spacing animation */
.hp-hero h1 {
  transition: letter-spacing 1s cubic-bezier(0.16,1,0.3,1);
}
.hp-hero h1.visible {
  letter-spacing: -0.04em;
}

/* Testimonial card shine effect on hover */
.tw-card::before {
  content: ''; position: absolute; top: 0; left: -75%; width: 50%; height: 100%;
  background: linear-gradient(90deg, transparent, rgba(128,0,32,0.04), transparent);
  transform: skewX(-15deg); transition: left 0.6s ease; pointer-events: none;
}
.tw-card { position: relative; overflow: hidden; }
.tw-card:hover::before { left: 125%; }

/* ===== 7. MODAL ===== */
.modal-overlay {
  display: none; position: fixed; top: 0; left: 0; right: 0; bottom: 0;
  background: rgba(0,0,0,0.85); z-index: 1000;
  align-items: center; justify-content: center; padding: 24px;
}
.modal-overlay.active { display: flex; }
.modal-card {
  background: #1a1a1a; border-radius: 16px; padding: 48px;
  max-width: 520px; width: 100%; position: relative;
  animation: scaleIn 0.3s cubic-bezier(0.16,1,0.3,1);
  border: 1px solid rgba(255,255,255,0.08);
}
.modal-close {
  position: absolute; top: 16px; right: 16px;
  background: none; border: none; color: rgba(255,255,255,0.4);
  font-size: 1.5rem; cursor: pointer; padding: 4px 8px;
  transition: color 0.2s; line-height: 1;
}
.modal-close:hover { color: #fff; }
.modal-card h3 { color: #fff; font-size: 1.3rem; font-weight: 800; margin-bottom: 8px; }
.modal-card .modal-sub { color: rgba(255,255,255,0.5); font-size: 0.9rem; margin-bottom: 28px; }
.modal-field { margin-bottom: 16px; }
.modal-field label { display: block; font-size: 0.8rem; font-weight: 600; color: rgba(255,255,255,0.6); margin-bottom: 6px; }
.modal-field input, .modal-field textarea {
  width: 100%; padding: 12px 14px; background: #0a0a0a;
  border: 1px solid rgba(255,255,255,0.12); border-radius: var(--radius);
  color: #fff; font-family: inherit; font-size: 0.9rem;
  transition: border-color 0.2s;
}
.modal-field input:focus, .modal-field textarea:focus { outline: none; border-color: var(--primary); }
.modal-field textarea { resize: vertical; min-height: 80px; }

/* ===== 8. AUDIENCE CARDS ===== */
.hp-audience { padding: 100px 0; background: #fff; }
.aud-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 40px; }
.aud-card {
  padding: 48px 36px; border: 2px solid #E5E7EB; border-radius: var(--radius-lg);
  text-align: center; transition: all 0.35s cubic-bezier(0.16,1,0.3,1);
  position: relative;
}
.aud-card:hover { border-color: var(--primary); transform: translateY(-6px); box-shadow: 0 16px 48px rgba(128,0,32,0.12); }
.aud-label {
  display: inline-block; padding: 4px 16px; background: var(--gray);
  color: var(--text-muted); font-size: 0.7rem; font-weight: 700;
  text-transform: uppercase; letter-spacing: 0.1em;
  border-radius: 20px; margin-bottom: 16px;
}
.aud-card h3 { font-size: 1.25rem; margin-bottom: 12px; }
.aud-card p { color: var(--text-muted); font-size: 0.9rem; margin-bottom: 24px; line-height: 1.6; }

/* ===== 9. TESTIMONIAL WALL ===== */
.hp-tw { padding: 100px 0; background: var(--gray); }
.tw-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.tw-card {
  background: #fff; border: 1px solid #E5E7EB; border-radius: var(--radius-lg);
  padding: 28px; display: flex; flex-direction: column; justify-content: space-between;
  transition: all 0.3s ease;
}
.tw-card:hover { box-shadow: 0 8px 28px rgba(0,0,0,0.08); transform: translateY(-3px); }
.tw-result {
  display: inline-block; font-size: 0.75rem; font-weight: 700; color: var(--primary);
  text-transform: uppercase; letter-spacing: 0.06em; margin-bottom: 12px;
  background: rgba(128,0,32,0.06); padding: 4px 12px; border-radius: 4px;
}
.tw-text { font-size: 0.92rem; color: var(--text); line-height: 1.65; margin-bottom: 20px; flex-grow: 1; }
.tw-author strong { display: block; font-size: 0.85rem; color: var(--dark); }
.tw-author span { font-size: 0.78rem; color: var(--text-muted); }

/* ===== 10. INDUSTRIES ===== */
.hp-industries { padding: 80px 0; background: #fff; }
.tag-cloud { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; margin-top: 36px; }
.ind-tag {
  padding: 10px 20px; border: 1px solid #E5E7EB; border-radius: 24px;
  font-size: 0.82rem; font-weight: 500; color: var(--text-muted);
  transition: all 0.3s ease; cursor: default;
}
.ind-tag:hover { background: var(--primary); color: #fff; border-color: var(--primary); }

/* ===== 11. VALUE LADDER ===== */
.hp-ladder { padding: 100px 0; background: var(--gray); }
.ladder-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.ladder-card {
  padding: 28px; border: 1px solid #E5E7EB; border-radius: var(--radius-lg);
  text-align: center; background: #fff; transition: all 0.35s cubic-bezier(0.16,1,0.3,1);
}
.ladder-card:hover { transform: translateY(-4px); box-shadow: 0 12px 36px rgba(0,0,0,0.1); }
.ladder-card.featured { border: 2px solid var(--primary); }
.ladder-badge {
  display: inline-block; padding: 4px 16px; font-size: 0.8rem; font-weight: 700;
  border-radius: 20px; margin-bottom: 16px;
}
.ladder-card h3 { font-size: 1.05rem; margin-bottom: 10px; }
.ladder-card p { color: var(--text-muted); font-size: 0.88rem; margin-bottom: 20px; line-height: 1.55; }

/* ===== 12. FINAL CTA ===== */
.hp-cta {
  padding: 120px 0; background: #0a0a0a; text-align: center;
  position: relative; overflow: hidden;
}
.hp-cta::before {
  content: ''; position: absolute; top: 50%; left: 50%;
  transform: translate(-50%,-50%); width: 800px; height: 800px;
  background: radial-gradient(circle, rgba(128,0,32,0.2) 0%, transparent 65%);
}
.hp-cta .container { position: relative; z-index: 1; }
.hp-cta h2 { color: #fff; font-size: clamp(1.8rem, 4.5vw, 2.8rem); font-weight: 900; margin-bottom: 16px; letter-spacing: -0.03em; }
.hp-cta p { color: rgba(255,255,255,0.55); max-width: 480px; margin: 0 auto 36px; }
.micro-proof { font-size: 0.8rem; color: rgba(255,255,255,0.3); margin-top: 24px; }

/* ===== RESPONSIVE ===== */
@media (max-width: 1024px) {
  .ladder-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 768px) {
  .hp-hero { padding: 140px 0 80px; }
  .hp-hero h1 { font-size: 2.8rem; }
  .hero-split { grid-template-columns: 1fr; gap: 32px; }
  .hp-hero h1, .hp-hero .eyebrow, .hp-hero .sub { text-align: center; }
  .hp-hero .sub { margin: 0 auto 32px; }
  .hero-proof { justify-content: center; }
  .hero-copy { text-align: center; }
  .hp-strategy-light .strategy-grid { grid-template-columns: 1fr; }
  .book-section { position: static; }
  .book-big-img { max-width: 280px; }
  .strategy-grid { grid-template-columns: 1fr; }
  .lead-magnet-card { position: static; }
  .aud-grid { grid-template-columns: 1fr; }
  .tw-grid { grid-template-columns: 1fr; }
  .prob-stats { flex-direction: column; }
  .hp-stats .grid { gap: 32px; }
  .hp-stats .num { font-size: 2.2rem; }
  .hp-hero .hero-btns { flex-direction: column; align-items: center; }
  .hp-cta { padding: 80px 0; }
  .modal-card { padding: 32px 24px; }
}
@media (max-width: 480px) {
  .ladder-grid { grid-template-columns: 1fr; }
  .hp-stats .grid { flex-direction: column; gap: 24px; }
  .modal-card { padding: 24px 16px; }
}