If this was 2007 and you had an online marketing business or even an e-store for your physical business then all you had to do to get tons of customers was to invest in some Facebook ads, create content in your blogs, and boom!

But if you are a marketer now then you know that those good times are gone,

The market has become overcrowded and with the new tactics and social media platforms it has become even wider and reaching your audience has become insanely harder.

And so were my thoughts like these, I was trying to fight a battle uphill, but then I came around this great book Dot com secrets written by Russell Brunson.

The creator of the infamous Click funnels which helps marketers and business owners like you and me to create beautiful sales funnel without any technical expertise.

The book was filled with a lot of great and practical lessons that can be applied in real-world scenarios when selling your products online.

I tried that and here are some of the favorite lessons I like to share with you today:

My favorite lessons:

The Value Ladders:

This is by far a reflection and solution to the mistake entrepreneurs commonly made when selling their products.

In this section, Russell Brunson teaches how directing your prospects to your most profitable product is a ridiculous idea.

When you are just starting to show your ideal customers who you are, they won’t immediately empty their wallets on buying the most expensive product or service from you yet!

So you start by offering something at a low price where they don’t have to think too much before spending.

What does this do? You demonstrate the values you can provide and how your product will make a difference in their life.

Once done that your prospects will be more willing to climb the ladder to buy something more expensive you provide.

Sure you may not get all the buyers but the conversion rates are better and they are worth it.

Find out what your company has for low prices and apply this concept to close more sales.

This is also one of the great upselling tactics I commonly use.

Finding Out Your Dream Clients:

Before learning this lesson I used to spend tons of money on ads across the platforms and basically selling it to everyone.

But Russell Brunson tells you to focus on your dream clients and separate them from the crowd.

And it was pretty clear without applying this you cannot succeed in creating funnels that can close and give you better conversion rates.

Finding your ideal buyers also reduces your cost of investment in marketing.

Leverage Your Personal Brand:

If you are using social media you might know what a personal brand is and the value it holds today.

But in case you don’t a personal brand is your reputation online, a summary of your character both professionally and personally.

It can describe your:

Your backstory and past struggles

Achievements/failures

A current project you are working on

Ultimate mission and short term goals

Few things around your personal life

If this describes a lot about the Instagram accounts you see today, it is true.

One of the best ways to create your personal brand is to create content around it, Russel says to focus on creating an “attractive character”.

As we are humans we love stories and if you are a marketer you know how valuable skill is “storytelling”.

Communicating better with your audience lets you create a loyal fanbase that would be the first to buy your products.

A lot of people think having a good or loyal following is the number of followers they have but,

Remember about quality and not the quantity of following, you can have 1M followers but if only 10 of them buy your products then it is a sign of vanity metric.

Sending The Right Emails:

When it comes to email marketing most of us only use it to promote our product or send discounts to our prospects or existing customers.

But here Russell Brunson tells us to do emails for:

Creating a bond between new leads to your character.

Create interesting content, that your followers can engage with.

Warm them up before selling anything.

Maintaining relationships with your email subscribers.

Sending emails on a regular basis to maintain relationships may seem like a challenge to you but the reason behind this is to make your followers not lose interest in you and your services.

This can further enhance your marketing efforts.

Click Funnels:

And lastly, the main business of Russell Brunson is Click Funnels.

A website that lets you create sales funnels by simple drag and drop editors eliminates the hassle of learning how to code, taking too much time, and rethinking the whole landing page.

Click funnels are one of the most essential investments I made in my marketing campaigns and webinar segments.

These click funnels helped me by:

Narrowing down my dream customers or ideal customers.

Making my conversion rates higher than before.

Make a loyal audience as you they hold a true value to my business.

Eliminating few costs like hiring campaign creators, coders to build a good sales funnel.

But if you didn’t already know about Click funnels they are sales funnel builders used by more than 100,000 marketers to increase their marketing and sales ROI.

Business owners always wanted to take control of their own efforts without outsourcing things that require high technical expertise, and click funnels help them with that.

If you got any of my favorite lessons listed here valuable then please buy the book to understand the whole thing, as the book is amazing.

And right now you can get it for free!

That’s right you can get that for free you just need to pay for shipping charges.

So what are you waiting for? Click here to explore all the secrets that helped me make $10,000 in 7 months!

Also, let me know your thoughts on these lessons.

Thank you for reading!